A unique software tool for generating low-competition Long Tail Keywords. Keyword Researcher helps you find thousands of Long Tail keyword phrases by scraping Google's massive Autocomplete database. Watch the video to learn more!

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Quick-Start Tutorial

Finding "How To" Keywords

Finding "Question" Keywords

Using the "Idea Generator"

Using Keywords in Your Content

Screenshots

Yep, this is what the software application looks like.

 

 

 

 

 

 

 

 

What is "The Long Tail?"

So what is this "Long Tail" concept you keep hearing about? Well, the term "Long Tail" was coined by Wired Magazine editor-in-chief Chris Anderson and described in his famous 2004 article of the same name. In this piece, Anderson described how emerging business models would come to appreciate the importance of "micro niches"--sub-markets of consumers who were purportedly hungry for fringe goods and services. Such fringe groups (when taken in total) may actually outnumber the segment of mainstream consumers pursuing the best-selling products.

This is a curious discovery. Because traditionally, such consumers were often considered irrelevant. And their numbers never high enough to warrant the cost to market and produce the "nichey" goods they desired. However, some industries (particular those that produce "digital goods") have found ways to cater to such groups. Netflix is an oft touted example of a business that is successfully incorporating the Long Tail. As the number of movies in Netflix's library grew from 4,500 to 18,000, the top 500 movies in the library went from constituting more than 70% of demand, to less than 50% of demand.

This statistic reveals the eclectic tastes of the average moviegoer. When taken in total, the demand for the more obscure films matched the demand for the best-sellers.

So a Long Tail Marketing plan typically involves the identification of a set of smaller markets on the fringe of a larger market. And then devising a marketing strategy to notify a large body of potential customers that such "hard-to-find" products are actually readily available.

How Internet Marketers use the Long Tail

In Internet Marketing and Web Content development, someone who is said to be "going after the Long Tail" is typically one who has aligned their on-site content creation (and off-site backlink creation) strategies, to incorporate long tail keyword phrases.

Long Tail keywords vs. normal keywords

So how do you know if you're looking at a long tail? SEO guys often mistakenly use the phrase "Long Tail Keyword" to refer to keyword phrases that are simply made up of several words. For example, the phrase "digital camera" is searched for around 160,000 times per month. But the phrase "how to build a camera dolly" only gets 58 searches per month. The latter phrase looks longer than the former phrase. And hence is often called a "long tail keyword." But the word length of the keyword phrase itself is not the element that makes a keyword a "long tail keyword." Indeed, a shorter keyword phrase, may also reflect a fringe niche market, and hence, could also be considered a Long Tail keyword. The phrase "Jerry Garcia ties," for example, only consists of three words. And yet Garcia's band "The Grateful Dead" is typically associated with fringe consumers.

Search Volume

Internet Marketers are sometimes put off from chasing Long Tail keywords when they notice their relatively low search volume--as reflected in the Google Keyword Tool. A long tail keyword will typically reflect a mere double-digit search volume, and often, the keyword is not displayed in Google's tool at all.

So what do you do when this happens? What is the minimum amount of searches you'd go for?

First, you must remember that individual Long Tail keywords will have a lower relative search volume by definition. But because of this, they are almost always associated with lower competition as well. Hence, though the amount of traffic garnered per keyword will be decreased, the amount of effort needed to rank is also lessened.

Second, recall that when you pursue a strategy in which you target the Long Tail, you usually never target just one keyword. Rather, you will be chasing hundreds (or thousands) of "nichey" keyword phrases, in the hope that, when taken in aggregate, this mass of "fringe content" will actually bring in a similar amount of traffic to a more mainstream (and more competitive) market pursuit.

Third, we must also note that the database used by the Google Keyword Tool, is not the same as the one used by Google Autocomplete. The criteria for a keyword to enter the Google Autocomplete database is not known. But whatever the number of searches is, we know that it is well above zero. Since, obviously Google cannot put every keyword in the universe into their Autocomplete database.

So "how low you should go?" What is the lowest search volume keyword you should go for? What is your personal minimal search volume threshold? This answer to these questions is entirely dependent on the particulars of your niche and your current website standing. If you are truly aware of the needs of your target demographic, then I think you can merely "eyeball" a list of long tail keyword phrases, and determine if the phrase will convert readers and add value to your website, or not. If you see an idea for a valuable piece of content, the ancillary searches that might be garnered, go far beyond what any keyword tool can tell you.

SEO and Long Tail Content Optimization

Once you have your keywords, what do you do with them? If you're new to keyword-based content creation, you may be used to only targeting the two-word and three-word phrases that the Google Keyword Tool is quick to show you. But Keyword Researcher users might be surprised by the sheer volume of longish keyword phrases that the tool reveals to you. So where do you put all these keywords?

Keywords in Article Titles

Some of the keywords you'll find on Keyword Researcher, are actually pretty good for complete article titles in and of themselves. For example, "question style" keywords like "how does a camera lens work" can simply be used as your article title verbatim. If the keyword phrase itself addresses a question that you think your readers can get value from, then, you might just want to use it exactly how it is.

Keywords in Article Subtopics

So then we have other keywords which are not exactly complete sentences. Like the keyword "convex camera lens." So for keywords like this, you usually wouldn't make an article title with merely those three words. But, if you had a website that sold convex camera lenses, then, making a page that featured this keyword might be exactly what you'd do. Wikipedia, for example, has an article on camera lenses and this phrase appears as merely a subtopic of the primary "lens" article. So a person could also consider using this phrase as merely a subtopic as well.

Keywords in Incoming Anchor Text

So the third usage of keywords is of course in your off-site content--as incoming anchor text in your backlinks. One technique in backlink content creation (especially these days) is to attempt to vary your incoming anchor text, in an effort to make your backlink profile appear natural. Some SEOs have discussed if the mere act of using the same keyword anchor repeatedly, alerts Google to the notion that you are trying to game their search engine results page. Moreover, if the act of dramatically varying your anchor text, has a beneficial effect. Pragmatically speaking, would a guy who had a backlink profile that consisted of lots of highly varied long tail keywords, somehow be "safer" than a guy who just paid his outsources to only point the keyword "pink digital camera," at his website? You would assume so. But either way, if you're trying this strategy then, Keyword Researcher will definitely give you lots and lots of keyword variations to use as anchor text.

So as to the question about which Long Tail keywords do you use (and where), that is mostly up to you and entirely dependent on the type of content you happen to be creating. Some keywords you may find yourself using in all of the above three categories. While some, merely in one.

 

A Free Instructional Video Course on Keyword-Based Content Creation

 

 

 

 

 

 

Additional Videos

Want to learn a few tricks? Let's go over how to use Keyword Researcher for all your keyword-finding needs!

The following videos outline several possible uses for Keyword Researcher. Keyword Researcher was initially designed to be a "Long Tail keyword finder." But it's also much more. Use it to find a good domain name, get creative titles for articles, or generate long tail anchor text for your backlinking strategy.

Keywords that feature the preposition "for" in the phrase.

In this video, I talk about a couple tricks that enable you to look for products that match your target clientele. Or, enable you to find out which subset of customers might be most interested in your product or service. In brief, when people use search engines (like Google) they tend to use the preposition "for" to narrow down the item they want. For example, when you type "* for cameras" into Keyword Researcher, then you're presented with a myriad of attachments and uses for cameras, that people in the world are actively searching for.

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Using the AutoComplete Scrapers.

In this video, we talk about Keyword Researcher's "Google AutoComplete Scraper" and the "Bing AutoComplete Scraper." These scrapers work by examining your list of "seed keywords" and plugging them into Google (or Bing) one at a time. And then, saving the suggested return.

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Using the Related Searches Function.

In this video, we talk about Keyword Researcher's ability to harvest keywords from Google's Related Searches page. You've probably seen Google's "Related Searches" page before. They are those little blue phrases that pop up under your search box (from the Related searches page). The list frequently consists of synonyms and commonly associated related keywords that Google's master computers think are related to your query. These phrases can be valuable to us because they made provide some insight on keywords (related to your primary keywords) that you would have never thought of before.

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The best way to find a domain name EMD.

In this video, I go through the process of finding an EMD (Exact Match Domain) in your niche. The SEO value of EMD's is a hotly debated and curious subject. And because of the navigational component of the Google Search Results Page, is an issue that is not going away. In any case, if you want to find an EMD, then the method in the video utilizes Fraser's Keyword Strategy, as well as the GoDaddy Bulk Registration tool to try to do so in the faster manner possible.

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The single most elusive mistake in all of website design.

In this video, I outline a very common mistake in website design. A mistake that I notice on the vast majority of website's I visit. In brief, people often fail to appropriately insert the ALT attribute in their website's header (or logo). This oversight can potentially have some major negative ramifications to a website's ranking.

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